Automatically generate and post review replies from your platform

Let your users respond to every review without leaving your product. Our API drafts on-brand replies with AI and posts them to Google, Facebook and other supported sites.

How the Review Response API works.

AI-Drafted Replies
API
White label
On-brand review replies drafted in seconds

Generate personalized replies that follow each location's brand guidelines, tone and templates, whether your users manage one location or thousands.

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Response Posting
API
White label
Post replies to review sites through one endpoint

Publish replies to Google, Facebook and other supported sites directly from your platform, without redirects or extra logins for your users.

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Approval Workflows
API
White label
Keep a person in the loop before anything posts

Save drafts, edit them and post only the replies your users approve, so every location keeps control of what goes live under its name.

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Managed Responses
API
White label
Add our team for brands that want human oversight

Our managed services team crafts on-brand review replies, sends them through the approval flow, and posts them on your clients' behalf.

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Shout About Us vs. building it yourself

Shout About Us logo
Build it yourself
Time to launch

Days to weeks: launch your review product without pulling your dev team off existing priorities.

12–18+ months: product scoping, hiring, building, and testing before you can even launch a V1.

Upfront cost

$500–$10k depending on products used, API vs. white label, and customization.

$300k–$600k+ in dev salaries, infrastructure, and diverted resources before launch.

Ongoing maintenance

SAU handles review site changes, API updates, hosting, uptime, bug fixes, and feature updates.

Every change to a review site, API, or UI requires new dev work, bug fixes, and QA from your team.

Core product focus

Keep your team focused on building core product features while SAU handles review management.

Diverts engineering resources for 12–18+ months away from your core product roadmap.

Reliability & scalability

SAU infrastructure is built to handle tens of millions of locations without performance drops.

Untested until launch. Scaling requires more infrastructure, costs, and dev time.

See the full build vs buy breakdown →

One API. 80+ review sites.

Google
Facebook
Yelp
BBB
TrustPilot
Judy’s Book
CarFax
CarGurus
Edmunds
DealerRater
Avvo
Clearsurance
Healthgrades
RateMds
RealSelf
Vitals
ZocDoc
Angi
AirBnb
Expedia
GolfNow
Orbitz
TheKnot
Travelocity
TripAdvisor
WeddingWire
Gayot
GrubHub
OpenTable
Zomato
HomeAdvisor
HomeStars
Houzz
Apartment Guide
Apartment Ratings
Zillow
See all review sites

Powering review management for
‍
hundreds of platforms

300+
Partners

SaaS platforms, marketplaces, and agencies have built on our APIs & review management infrastructure.

100k+
Locations

Over 100,000 business locations are managed through the Shout About Us API by our partners worldwide.

2012
Year Founded

Over a decade of powering review management products for the world’s top platforms.

Review Response API FAQ

What does the Shout About Us Review Response API do?

Which review sites can replies be posted to?

How does posting replies get authorized?

Do AI replies follow each location's brand voice?

Can a person approve replies before they post?

Can your team write replies for us?

How is the Review Response API priced?

Add review management to your platform in days

Book a call to explore the API, see white-label demos, and get custom pricing.