Each review site has its own access approval, authorization, rate limits and data format. Google, for example, gives a new project a quota of 0 queries per minute until it approves an access application.
Replies need each business owner's permission on each site, plus token refresh, safe retries and a check that each reply actually went live.
Review sites change their APIs, rules and pages, owners revoke access and customers ask for new sites. Every change is new dev work, bug fixes and QA.
In-house: access approval, authorization and a sync job for every site, then one format for all of them. With Shout About Us: reviews from Google, Facebook and 80+ other sites in one format, with webhooks for new, updated and deleted reviews.
In-house: owner permission on each site, token refresh, safe retries and confirming each reply went live. With Shout About Us: AI-drafted replies posted to Google, Facebook and other supported sites. Google replies go through Google's official Business Profile API.
In-house: sending setup, consent and opt-out handling, templates, triggers and follow-ups. With Shout About Us: branded email, SMS and QR requests triggered by events in your product, with follow-ups and request analytics.
In-house: each site's reasons and process, status tracking, alerts and an audit trail. With Shout About Us: removal requests on all supported review sites using each site's policy reasons, with every status change sent by webhook.
Start a free 14-day trial, get your API keys and pull your first reviews into your platform.
Design review screens, reply flows and reports in your own UI. Our team helps with setup and testing.
Roll out to every customer and location. Pricing scales per location plus usage, billed monthly.
Days to weeks: launch your review product without pulling your dev team off existing priorities.
12–18+ months: product scoping, hiring, building, and testing before you can even launch a V1.
$500–$10k depending on products used, API vs. white label, and customization.
$300k–$600k+ in dev salaries, infrastructure, and diverted resources before launch.
SAU handles review site changes, API updates, hosting, uptime, bug fixes, and feature updates.
Every change to a review site, API, or UI requires new dev work, bug fixes, and QA from your team.
Keep your team focused on building core product features while SAU handles review management.
Diverts engineering resources for 12–18+ months away from your core product roadmap.
SAU infrastructure is built to handle tens of millions of locations without performance drops.
Untested until launch. Scaling requires more infrastructure, costs, and dev time.
SaaS platforms, marketplaces, and agencies have built on our APIs & review management infrastructure.
Over 100,000 business locations are managed through the Shout About Us API by our partners worldwide.
Over a decade of powering review management products for the world’s top platforms.
The review management API
for marketplaces & platforms
