AI customer experience platform for multi-location brands

Shout About Us vs Birdeye

Birdeye is an AI customer experience platform that multi-location brands and agencies log into for reviews, listings, social and messaging, built around its own dashboard. It works well for brands and agencies that want to use that dashboard. Shout About Us is built for platforms, marketplaces and AI companies that want to own the UI/UX and build review management into their own product through an API.

Last updated October 16, 2026

The short version

Shout About Us

Shout About Us is an API-first review management platform. Marketplaces, SaaS platforms, and resellers use it to build review data, AI replies, review requests, review removal and verified reviews into their own product. A white-label dashboard is also available.

Birdeye

Birdeye is an AI platform for multi-location brands covering reviews, listings, social, messaging, appointments, surveys and insights, with AI agents for each area. Agencies can resell it white-labeled or co-branded, and a REST API and MCP server let customers and partners connect their own systems.

Feature comparison

Shout About Us logo
Birdeye
Built for

Marketplaces, SaaS platforms, AI companies and resellers

Multi-location brands in healthcare, dental, automotive, real estate, retail, franchises and more; agencies through a reseller program

Product type

API-first review management. A white-label dashboard is also available.

Business-facing AI platform (app) for reviews, marketing, operations and CX, sold per location, with an API and MCP server

Where your users manage reviews

Inside your own product, built on our API, or in a white-label dashboard under your brand

In the Birdeye dashboard and mobile app; resellers can offer it white-labeled or co-branded

Beyond reviews (listings, social, messaging)

Not offered. We focus on reviews but have trusted API-first partners for both social and listings.

Yes. Listings, social, AI search visibility, chatbot, voice, email and text messaging, appointments, surveys, ticketing and reporting

Review sites covered

80+ sites, including Google, Facebook, Yelp, Trustpilot and TripAdvisor

200+ review sites (per Birdeye), including Google, Facebook, Trustpilot, Zillow and Healthgrades

Review responses

AI-drafted replies in 6 tones, with your own style and instructions. Post replies through the API. Google replies are posted through Google's official Business Profile API.

Review Response Agent replies in your brand voice, posting on its own or after approval; Review Reply API

Review requests

SMS and email review requests + QR codes

Email and text review requests, single or bulk, automated through integrations, SFTP or API

Review insights

AI reports on themes, praise, complaints and suggested fixes. Competitive reports compare a location against top competitors.

Insights AI finds sentiment drivers and themes by region and location; Competitors AI benchmarks rivals

Review removal

Flag reviews and request removal on all supported review sites

Birdeye says it does not delete reviews; businesses report reviews to the review site and changes sync back to Birdeye

First-party (verified) reviews

Verified Reviews API: first-party reviews checked by a human team

Birdeye certified reviews collected on Birdeye, for example through a Write a Review kiosk link

API access

Everything is available through the REST API. The API is the core product, not an add-on.

Yes. REST APIs for reviews, replies, campaigns, contacts, listings, social and more, using an API key provided by Birdeye

Multi-tenant setup

Partner > account > location structure, with your own IDs. Bulk import of up to 100,000 accounts and locations.

Parent and child business hierarchy; resellers can create businesses under their account through the API

Webhooks

Yes. Events for new, changed and removed reviews, replies, removal requests and usage alerts. Immediate or batched delivery.

Yes. Webhook subscriptions deliver real-time notifications to one or more URLs

Developer tools

Postman collection, interactive API console, MCP server for AI coding tools, llms.txt. Development environment for testing.

API docs with OpenAPI spec and llms.txt, plus a Birdeye MCP server for Claude, ChatGPT and other AI assistants

White label and SSO

Custom domain, logo, colors, branded connection pages and emails. SSO supported.

Reseller program offers white-label or co-branded use. SAML SSO (Okta, Microsoft Entra ID, Auth0) and SCIM

Pricing

Public pricing: $0.50 to $3.00 per location per month, plus usage for the APIs you use

Custom quote based on what you deploy at your locations, not seat counts. No public price list

Free trial

Free 14-day trial

30-day free trial of Reviews AI, no credit card needed (per Birdeye)

Contract

Annual term, billed monthly based on the previous month's usage

One platform under one contract; term length not stated publicly

SLA and support

99.9% uptime guarantee. Email, Slack and phone support

99.9% platform uptime figure and public status page (per Birdeye); contractual SLA not stated publicly. Phone support (North America, UK, Australia), support portal and web form

Competitor information comes from each company's own public pages and is credited to them. "Not stated publicly" means we could not find it on their site. Spotted something out of date? Let us know.

Which one should you choose?

Shout About Us

Choose Shout About Us if you are a platform, marketplace or AI company that wants to own the UI/UX and integrate review data, AI replies, review requests and removal through an API.

Birdeye

Choose Birdeye if you are a brand or agency that wants one ready-made dashboard for reviews, listings, social, messaging and surveys, or wants to resell that app.

Frequently asked questions

What is the difference between Shout About Us and 
Birdeye
?

When should I choose 
Birdeye
?

When should I choose Shout About Us instead of 
Birdeye
?

How much does Shout About Us cost?

Is there a free trial?

Build review management into your product

Start a free 14-day trial, or book a call to explore the API and get custom pricing.