AI lead and messaging platform for local businesses

Shout About Us vs Podium

Podium is an app for local businesses that combines an AI Employee, texting, webchat, phones, payments and reviews in its own dashboard. It works well for businesses that want to use that app. Shout About Us is built for platforms, marketplaces and AI companies that want to own the UI/UX and build review management into their own product through an API.

Last updated October 16, 2026

The short version

Shout About Us

Shout About Us is an API-first review management platform. Marketplaces, SaaS platforms, and resellers use it to build review data, AI replies, review requests, review removal and verified reviews into their own product. A white-label dashboard is also available.

Podium

Podium serves local businesses such as auto dealers, home services, aesthetics and retail, with an AI Employee, a shared inbox for texts and webchat, phones, payments and reviews. A public REST API with OAuth and webhooks lets developers build apps for Podium customers.

Feature comparison

Shout About Us logo
Podium
Built for

Marketplaces, SaaS platforms, AI companies and resellers

Local businesses, including auto dealerships, home services, aesthetics and wellness, and retail; 60,000+ businesses (per Podium)

Product type

API-first review management. A white-label dashboard is also available.

Business-facing app for messaging, payments and reviews, led by an AI Employee, with a public API

Where your users manage reviews

Inside your own product, built on our API, or in a white-label dashboard under your brand

In the Podium web app and mobile app, through one inbox for reviews and customer conversations

Beyond reviews (listings, social, messaging)

Not offered. We focus on reviews but have trusted API-first partners for both social and listings.

Yes. AI services, text inbox, webchat, automations, phones, bulk messages and payment processing (per Podium terms)

Review sites covered

80+ sites, including Google, Facebook, Yelp, Trustpilot and TripAdvisor

Not stated publicly as a count. Google and Facebook named; other review sites can be consolidated into one inbox

Review responses

AI-drafted replies in 6 tones, with your own style and instructions. Post replies through the API. Google replies are posted through Google's official Business Profile API.

AI Reputation Specialist drafts personalized replies; replies managed from the Podium inbox

Review requests

SMS and email review requests + QR codes

Text review invites with automated reminders; API endpoints to create and list review invites

Review insights

AI reports on themes, praise, complaints and suggested fixes. Competitive reports compare a location against top competitors.

Reporting on reviews received with detailed attribution; API returns review summaries per location

Review removal

Flag reviews and request removal on all supported review sites

Not stated publicly

First-party (verified) reviews

Verified Reviews API: first-party reviews checked by a human team

Not stated publicly. Podium Feedback collects customer feedback

API access

Everything is available through the REST API. The API is the core product, not an add-on.

Yes. REST API with OAuth 2 for reviews, review invites, messages, contacts and more; developer account by application

Multi-tenant setup

Partner > account > location structure, with your own IDs. Bulk import of up to 100,000 accounts and locations.

OAuth tokens act for the locations a Podium user authorizes; test accounts can have several locations

Webhooks

Yes. Events for new, changed and removed reviews, replies, removal requests and usage alerts. Immediate or batched delivery.

Yes. Events include review created and updated, response created and updated, and invite link events

Developer tools

Postman collection, interactive API console, MCP server for AI coding tools, llms.txt. Development environment for testing.

API reference, developer dashboard, changelog and test accounts (live Podium accounts in a restricted environment) created from the dashboard

White label and SSO

Custom domain, logo, colors, branded connection pages and emails. SSO supported.

Podium's partner terms say resellers may not white label Podium services. SAML 2.0 SSO with Okta, Azure or Google (per Podium help center)

Pricing

Public pricing: $0.50 to $3.00 per location per month, plus usage for the APIs you use

Custom plans by quote; AI Employee is an add-on to any plan. No public price list

Free trial

Free 14-day trial

Free trial not listed on the pricing page; demo offered

Contract

Annual term, billed monthly based on the previous month's usage

12-month initial term that renews automatically unless cancelled 30 days before the end (per Podium terms)

SLA and support

99.9% uptime guarantee. Email, Slack and phone support

99.0% availability commitment in Podium's terms of service. Help center, in-app live chat and Podium Experts directory for one-on-one help

Competitor information comes from each company's own public pages and is credited to them. "Not stated publicly" means we could not find it on their site. Spotted something out of date? Let us know.

Which one should you choose?

Shout About Us

Choose Shout About Us if you are a platform, marketplace or AI company that wants to own the UI/UX and integrate review data, AI replies, review requests and removal through an API.

Podium

Choose Podium if you are a local business that wants texting, webchat, phones, payments and reviews in one ready-made app.

Frequently asked questions

What is the difference between Shout About Us and 
Podium
?

When should I choose 
Podium
?

When should I choose Shout About Us instead of 
Podium
?

How much does Shout About Us cost?

Is there a free trial?

Build review management into your product

Start a free 14-day trial, or book a call to explore the API and get custom pricing.