The online review platforms that matter most are Google, Facebook and Yelp, followed by the industry sites where customers in a given vertical actually leave feedback: Tripadvisor and Booking.com for hotels, Healthgrades and Zocdoc for doctors, Angi and Houzz for contractors, DealerRater and Cars.com for car dealers, and so on. Below are 36 review platforms worth monitoring, grouped by industry. If you run a platform that serves many business locations, these are also the sites your customers will expect you to pull reviews from.
Google is still the biggest source by a wide margin. But it is no longer the whole picture, and a review strategy that stops at Google leaves gaps that customers, and now AI search tools, can see.
Consumers check several sites before they choose a business. BrightLocal's 2026 Local Consumer Review Survey (1,002 US adults, published February 2026) found:
Three practical reasons follow from this.
AI assistants answer "best dentist near me" style questions by drawing on many public sources, including review sites, directories and industry listings. A business with strong Google reviews but a thin or outdated profile elsewhere can look weaker in those answers than it should.
Low traffic does not mean low value. Shoppers on Healthgrades, Avvo, DealerRater or Booking.com are usually close to a decision. Many of these sites rank well in Google search for the business's own name, so a poor profile there can sit right next to the business's website in the results.
The same BrightLocal survey found the most important review factor for consumers is whether a review is backed up by other reviews with similar sentiment (56%). A 4.8 on Google and a 2.9 on Yelp sends a mixed signal. You can only fix what you can see, which means monitoring every site that matters for the business's category.
Every site below is one that Shout About Us supports today. The full, searchable list of 80+ supported sites is on our review sites page.
For a deeper look at restaurants, see our guide to restaurant review sites.
Some of the most influential feedback about a business never gets a star rating. YouTube, Instagram, TikTok, Reddit and local bloggers all shape how people choose local businesses, and BrightLocal's 2026 survey notes that video platforms are gaining ground as a source of recommendations.
These channels are harder to track because there is no business profile to watch. A few habits help:
Not every business needs all 36. Start with the core three, then add sites based on the category:
If you run a marketplace, SaaS platform, franchise system or white-label product, your customers have the same problem multiplied by hundreds or thousands of locations. They want every review in one place, inside your product, without logging into 36 sites.
Building that yourself means a separate integration for each source, each with its own access rules, data format, rate limits and change schedule. Then you have to match listings to the right location, remove duplicates, keep the data fresh and handle the day a source changes without warning. Our post on five decisions to make before you build review integrations walks through that scope in detail.
Shout About Us is the review management API for marketplaces and platforms. The Review Data API pulls reviews and ratings from Google, Yelp, Facebook and 80+ sites into one normalized format, so your team builds against one integration instead of dozens. When your customers want to act on those reviews, the Review Response API drafts replies with AI and posts them back to the source site.
Pricing is $0.50 to $3.00 per location per month plus usage, depending on which APIs you use. See pricing for details.
Google. BrightLocal's 2026 survey found 71% of consumers use Google for reviews, far ahead of any other site. But the same survey found consumers use six review sites on average, so Google alone is not enough.
Facebook and Yelp for almost every business, then the sites that lead in its industry: Tripadvisor and Booking.com for hospitality, Healthgrades and Zocdoc for healthcare, Angi and Houzz for home services, DealerRater and Cars.com for automotive, and Avvo for legal services.
80+ review sites, including Google, Yelp, Facebook, Tripadvisor and the major industry sites. The full list, with filters by industry, is on the review sites page. If a site you need is missing, ask us.
Yes. The Review Data API returns reviews from every supported site in one normalized format, mapped to your locations, so you don't need a separate integration for each source.
They can. AI assistants draw on many public sources when they recommend businesses, and third-party review profiles often rank in Google results for a business's name. Strong, consistent reviews across sites help on both fronts.
Want every one of these sites in your product? See all 80+ supported review sites, then request an API key to start pulling reviews.
The review management API
for marketplaces & platforms
