White-label AI platform for agencies and resellers

Shout About Us vs Vendasta

Vendasta is a white-label platform that agencies and resellers use to sell a suite of AI marketing products, including Reputation AI, through its own branded client portal. It works well for agencies and resellers that want to resell that portal. Shout About Us is built for platforms, marketplaces and AI companies that want to own the UI/UX and build review management into their own product through an API.

Last updated October 16, 2026

The short version

Shout About Us

Shout About Us is an API-first review management platform. Marketplaces, SaaS platforms, and resellers use it to build review data, AI replies, review requests, review removal and verified reviews into their own product. A white-label dashboard is also available.

Vendasta

Vendasta is a white-label platform and marketplace for agencies, franchisors, software vendors and resellers that serve small and medium businesses. Its Reputation AI product monitors reviews, posts AI replies and sends review requests, alongside listings, social, CRM and messaging products.

Feature comparison

Shout About Us logo
Vendasta
Built for

Marketplaces, SaaS platforms, AI companies and resellers

Agencies, franchisors, software vendors, managed service providers and resellers serving small and medium businesses

Product type

API-first review management. A white-label dashboard is also available.

White-label platform and marketplace of AI products for local businesses. Reputation AI is one product

Where your users manage reviews

Inside your own product, built on our API, or in a white-label dashboard under your brand

In Vendasta's Business App, a branded client portal under your brand, or in your own product through its APIs

Beyond reviews (listings, social, messaging)

Not offered. We focus on reviews but have trusted API-first partners for both social and listings.

Yes. Listings and local SEO, Social AI posting, Conversations AI inbox, CRM, WordPress hosting and a reseller marketplace

Review sites covered

80+ sites, including Google, Facebook, Yelp, Trustpilot and TripAdvisor

50+ review sources (per Vendasta), including Google, Facebook, Trustpilot and Booking.com

Review responses

AI-drafted replies in 6 tones, with your own style and instructions. Post replies through the API. Google replies are posted through Google's official Business Profile API.

AI replies auto-posted to Google and Facebook in the reviewer's language, with approval rules, rating thresholds and delays

Review requests

SMS and email review requests + QR codes

Automated review requests by email and text message, with follow-ups

Review insights

AI reports on themes, praise, complaints and suggested fixes. Competitive reports compare a location against top competitors.

AI analyzes review and NPS data to surface trends and early warnings, with a chat to ask questions about the data

Review removal

Flag reviews and request removal on all supported review sites

Not stated publicly

First-party (verified) reviews

Verified Reviews API: first-party reviews checked by a human team

Not stated publicly. Widgets display top reviews on your site

API access

Everything is available through the REST API. The API is the core product, not an add-on.

Reputation REST API plus platform, CRM and social APIs. API access on Professional, Premium and Enterprise plans; public APIs free with a partnership (per Vendasta)

Multi-tenant setup

Partner > account > location structure, with your own IDs. Bulk import of up to 100,000 accounts and locations.

Partner and customer account structure. CSP APIs let partners manage customer accounts; multi-location client portal on Premium

Webhooks

Yes. Events for new, changed and removed reviews, replies, removal requests and usage alerts. Immediate or batched delivery.

Marketplace webhooks for app vendors (purchases, cancellations, account and user changes). Review event webhooks not stated publicly

Developer tools

Postman collection, interactive API console, MCP server for AI coding tools, llms.txt. Development environment for testing.

Developer portal with interactive docs and try-it client, OAuth2, Demo and Prod environments, and an MCP server for AI apps

White label and SSO

Custom domain, logo, colors, branded connection pages and emails. SSO supported.

Your logo and brand color across the client portal and emails, white-label portal on Professional and above. SSO integration documented

Pricing

Public pricing: $0.50 to $3.00 per location per month, plus usage for the APIs you use

$0 platform subscription with a monthly minimum spend on Vendasta products: $99, $499 or $999 (per Vendasta). Custom enterprise pricing

Free trial

Free 14-day trial

Free 14-day trial, no credit card required

Contract

Annual term, billed monthly based on the previous month's usage

Starter: monthly, no contract. Professional, Premium and Enterprise: 1-year contract billed monthly

SLA and support

99.9% uptime guarantee. Email, Slack and phone support

Not stated publicly. Vendasta shows a SOC 2 badge. In-app chat with an account manager or Client Success team, support tickets, AI assistant, phone and onboarding sessions

Competitor information comes from each company's own public pages and is credited to them. "Not stated publicly" means we could not find it on their site. Spotted something out of date? Let us know.

Which one should you choose?

Shout About Us

Choose Shout About Us if you are a platform, marketplace or AI company that wants to own the UI/UX and integrate review data, AI replies, review requests and removal through an API.

Vendasta

Choose Vendasta if you are an agency or reseller that wants a ready-made branded client portal and a broad catalog of products to resell to small businesses.

Frequently asked questions

What is the difference between Shout About Us and 
Vendasta
?

When should I choose 
Vendasta
?

When should I choose Shout About Us instead of 
Vendasta
?

How much does Shout About Us cost?

Is there a free trial?

Build review management into your product

Start a free 14-day trial, or book a call to explore the API and get custom pricing.