Open review platform with business review tools

Shout About Us vs Trustpilot

Trustpilot Business helps companies collect, verify and answer reviews on Trustpilot's public review platform, shown on Trustpilot profile pages and Trustpilot widgets. Shout About Us gives you verified first-party review infrastructure through an API, so you own the data, the experience and the brand.

Last updated October 16, 2026

The short version

Shout About Us

Shout About Us is an API-first review management platform. Marketplaces, SaaS platforms, and resellers use it to build review data, AI replies, review requests, review removal and verified reviews into their own product. A white-label dashboard is also available.

Trustpilot

Trustpilot is a widely used open review platform where businesses invite customers, reply to reviews and show TrustScore widgets. Paid plans add AI replies, insights, AI search visibility tools and API access.

Feature comparison

Shout About Us logo
Trustpilot
Built for

Marketplaces, SaaS platforms, AI companies and resellers

Businesses of all sizes, from small businesses to enterprises, including retail, insurance and financial services

Product type

API-first review management. A white-label dashboard is also available.

Open, first-party review platform with business software to collect, manage and show reviews

Where your users manage reviews

Inside your own product, built on our API, or in a white-label dashboard under your brand

In Trustpilot Business, with reviews shown on public Trustpilot profile pages and on-site Trustpilot widgets

Beyond reviews (listings, social, messaging)

Not offered. We focus on reviews but have trusted API-first partners for both social and listings.

AI search visibility tools, review widgets, social images from reviews, marketing assets, and integrations with Salesforce, HubSpot, Shopify and Zendesk

Review sites covered

80+ sites, including Google, Facebook, Yelp, Trustpilot and TripAdvisor

Trustpilot's own platform: service, product and location reviews. 400m+ reviews (per Trustpilot)

Review responses

AI-drafted replies in 6 tones, with your own style and instructions. Post replies through the API. Google replies are posted through Google's official Business Profile API.

AI-assisted replies on Premium and Enterprise. Replies can also be posted and deleted through the Service Reviews API

Review requests

SMS and email review requests + QR codes

Email invitations, invitation links, QR codes and ecommerce integrations. 50 to 1,000 invitations a month by plan, unlimited on Enterprise (per Trustpilot)

Review insights

AI reports on themes, praise, complaints and suggested fixes. Competitive reports compare a location against top competitors.

Analytics dashboards, AI review insights, tagging, review summaries, competitor benchmarking and AI search analytics

Review removal

Flag reviews and request removal on all supported review sites

Businesses can flag Trustpilot reviews that break its guidelines; Trustpilot's Content Integrity Team decides

First-party (verified) reviews

Verified Reviews API: first-party reviews checked by a human team

Core product. Reviews from automatic invitations are labelled Verified. 7.8m fake reviews detected and removed in 2025 (per Trustpilot)

API access

Everything is available through the REST API. The API is the core product, not an add-on.

REST APIs for reviews, invitations, business units, locations and products. API module is an add-on; Enterprise includes Tier 1 (200,000 calls a year)

Multi-tenant setup

Partner > account > location structure, with your own IDs. Bulk import of up to 100,000 accounts and locations.

A Locations API with your own external IDs, and a Trusted Integration Program for partners building integrations used by many Trustpilot customers

Webhooks

Yes. Events for new, changed and removed reviews, replies, removal requests and usage alerts. Immediate or batched delivery.

Yes. Webhooks for new, revised and deleted service and product reviews

Developer tools

Postman collection, interactive API console, MCP server for AI coding tools, llms.txt. Development environment for testing.

Developer portal with API reference and authentication guides (authorization code, client credentials). SDKs, sandbox and MCP not stated publicly

White label and SSO

Custom domain, logo, colors, branded connection pages and emails. SSO supported.

SSO on Premium and Enterprise; profile branding on Plus and above. White label not stated publicly

Pricing

Public pricing: $0.50 to $3.00 per location per month, plus usage for the APIs you use

Per domain, billed annually: Free, Starter from $99/month, Plus from $319/month, Premium from $799/month, Enterprise custom (per Trustpilot)

Free trial

Free 14-day trial

Free plan with 50 invitations a month; 14-day free trial on the Plus plan

Contract

Annual term, billed monthly based on the previous month's usage

12-month commitment, prepaid (per Trustpilot)

SLA and support

99.9% uptime guarantee. Email, Slack and phone support

Not stated publicly. Help Center on all plans; live chat with support agents on paid plans; dedicated Customer Success Manager on Premium and Enterprise

Competitor information comes from each company's own public pages and is credited to them. "Not stated publicly" means we could not find it on their site. Spotted something out of date? Let us know.

Which one should you choose?

Shout About Us

Choose Shout About Us if you want verified first-party reviews inside your own product, under your brand and with your own data, plus reviews from Google, Facebook and 80+ sites through the same API.

Trustpilot

Choose Trustpilot if you want a recognized public Trustpilot profile for your own business, with verified invitations, TrustScore widgets and tools to stand out in AI search.

Frequently asked questions

What is the difference between Shout About Us and 
Trustpilot
?

When should I choose 
Trustpilot
?

When should I choose Shout About Us instead of 
Trustpilot
?

How much does Shout About Us cost?

Is there a free trial?

Build review management into your product

Start a free 14-day trial, or book a call to explore the API and get custom pricing.