Local marketing platform for multi-location brands

Shout About Us vs SOCi

SOCi is a local marketing platform for multi-location brands, with AI agents for reviews, local search, social and surveys in its own dashboard. It works well for brands and agencies that want to use that dashboard. Shout About Us is built for platforms, marketplaces and AI companies that want to own the UI/UX and build review management into their own product through an API.

Last updated October 16, 2026

The short version

Shout About Us

Shout About Us is an API-first review management platform. Marketplaces, SaaS platforms, and resellers use it to build review data, AI replies, review requests, review removal and verified reviews into their own product. A white-label dashboard is also available.

SOCi

SOCi is a local marketing platform for multi-location brands such as franchises, restaurants, retailers and healthcare groups. Its AI agents handle reviews, listings, local pages, social content, surveys and paid social across many locations.

Feature comparison

Shout About Us logo
SOCi
Built for

Marketplaces, SaaS platforms, AI companies and resellers

Multi-location brands, including franchises, restaurants, retail, healthcare, financial services and property management

Product type

API-first review management. A white-label dashboard is also available.

Local marketing platform with AI agents for reviews, local search and social

Where your users manage reviews

Inside your own product, built on our API, or in a white-label dashboard under your brand

In the SOCi platform, run by your brand and location teams

Beyond reviews (listings, social, messaging)

Not offered. We focus on reviews but have trusted API-first partners for both social and listings.

Yes. Listings, local pages, Google Posts, social publishing and engagement, direct messages and chat, surveys and paid social ads

Review sites covered

80+ sites, including Google, Facebook, Yelp, Trustpilot and TripAdvisor

Not stated publicly as a count. Integrations include Google, Facebook, TripAdvisor, Trustpilot, BBB, Glassdoor and Healthgrades

Review responses

AI-drafted replies in 6 tones, with your own style and instructions. Post replies through the API. Google replies are posted through Google's official Business Profile API.

AI agent writes and publishes replies in your brand voice, from approve-every-reply to autonomous with exceptions routed to your team

Review requests

SMS and email review requests + QR codes

Get Reviews product for review solicitation. Surveys sent by email, SMS, web embeds and QR codes

Review insights

AI reports on themes, praise, complaints and suggested fixes. Competitive reports compare a location against top competitors.

Voice of Customer tracks sentiment shifts by location and region

Review removal

Flag reviews and request removal on all supported review sites

Not stated publicly. Reviews needing human judgment are flagged for your team

First-party (verified) reviews

Verified Reviews API: first-party reviews checked by a human team

Not stated publicly. SOCi Surveys captures first-party customer feedback

API access

Everything is available through the REST API. The API is the core product, not an add-on.

Not stated publicly as a general API. Surveys and local pages have APIs; custom API connections available

Multi-tenant setup

Partner > account > location structure, with your own IDs. Bulk import of up to 100,000 accounts and locations.

Built for brands with many locations: corporate sets standards, agents act per location, scales to 100K+ locations (per SOCi)

Webhooks

Yes. Events for new, changed and removed reviews, replies, removal requests and usage alerts. Immediate or batched delivery.

Not stated publicly

Developer tools

Postman collection, interactive API console, MCP server for AI coding tools, llms.txt. Development environment for testing.

Not stated publicly

White label and SSO

Custom domain, logo, colors, branded connection pages and emails. SSO supported.

SSO supported (per SOCi's data processing addendum). White label not stated publicly

Pricing

Public pricing: $0.50 to $3.00 per location per month, plus usage for the APIs you use

Custom quote, priced by location and by agent. No per-user or per-listing fees (per SOCi). No public price list

Free trial

Free 14-day trial

SOCi says it has no free trial; each deployment is scoped through a custom quote and demo

Contract

Annual term, billed monthly based on the previous month's usage

Term set by the order form. SOCi says order forms can't be ended for convenience, and longer committed terms get better pricing

SLA and support

99.9% uptime guarantee. Email, Slack and phone support

99.5% monthly uptime target, with service credits capped at 15% of monthly fees (per SOCi's published SLA). Customer support portal, phone, contact form and SOCi U training

Competitor information comes from each company's own public pages and is credited to them. "Not stated publicly" means we could not find it on their site. Spotted something out of date? Let us know.

Which one should you choose?

Shout About Us

Choose Shout About Us if you are a platform, marketplace or AI company that wants to own the UI/UX and integrate review data, AI replies, review requests and removal through an API.

SOCi

Choose SOCi if you are a multi-location brand or agency that wants one managed dashboard for reviews, listings, local pages, social and surveys.

Frequently asked questions

What is the difference between Shout About Us and 
SOCi
?

When should I choose 
SOCi
?

When should I choose Shout About Us instead of 
SOCi
?

How much does Shout About Us cost?

Is there a free trial?

Build review management into your product

Start a free 14-day trial, or book a call to explore the API and get custom pricing.