Search engine results API with Google Maps reviews data

Shout About Us vs SerpApi

SerpApi is a search results API: its Google Maps Reviews API returns Google review data as JSON, billed per search, which makes it a good fit for collecting raw review data. Shout About Us is full review management infrastructure: on top of review data from 80+ sites, the API posts replies, flags reviews for removal, sends review requests and generates AI insight reports.

Last updated October 16, 2026

The short version

Shout About Us

Shout About Us is an API-first review management platform. Marketplaces, SaaS platforms, and resellers use it to build review data, AI replies, review requests, review removal and verified reviews into their own product. A white-label dashboard is also available.

SerpApi

SerpApi returns structured results from Google and other search engines, including Google Maps reviews, app store reviews and several other review sources. It has a free plan, public monthly plans, client libraries in many languages and a hosted MCP server.

Feature comparison

Shout About Us logo
SerpApi
Built for

Marketplaces, SaaS platforms, AI companies and resellers

Developers and companies that need structured search engine results data

Product type

API-first review management. A white-label dashboard is also available.

Search engine results API (data API). Reviews are one of many result types.

Where your users manage reviews

Inside your own product, built on our API, or in a white-label dashboard under your brand

In your own product, built on the JSON data SerpApi returns

Beyond reviews (listings, social, messaging)

Not offered. We focus on reviews but have trusted API-first partners for both social and listings.

Search data beyond reviews: Google Search, Maps, Shopping, Hotels, app stores, Amazon, Walmart and other engines

Review sites covered

80+ sites, including Google, Facebook, Yelp, Trustpilot and TripAdvisor

Review APIs for Google Maps, Google Hotels, Apple App Store, Tripadvisor, Walmart, Home Depot and OpenTable (per SerpApi)

Review responses

AI-drafted replies in 6 tones, with your own style and instructions. Post replies through the API. Google replies are posted through Google's official Business Profile API.

Not offered. SerpApi documents retrieving reviews, not drafting or posting replies.

Review requests

SMS and email review requests + QR codes

Not offered. SerpApi is a data API.

Review insights

AI reports on themes, praise, complaints and suggested fixes. Competitive reports compare a location against top competitors.

Returns Google's review topics (keyword and mention counts) and per-review detail ratings. No AI reports stated.

Review removal

Flag reviews and request removal on all supported review sites

Not offered. SerpApi is a data API.

First-party (verified) reviews

Verified Reviews API: first-party reviews checked by a human team

Not offered. SerpApi returns third-party search and review data.

API access

Everything is available through the REST API. The API is the core product, not an add-on.

Yes. REST API with an engine per data source; Google Maps reviews by place_id or data_id, up to 20 per page

Multi-tenant setup

Partner > account > location structure, with your own IDs. Bulk import of up to 100,000 accounts and locations.

Team accounts with unlimited members, Admin, Developer, Billing and Viewer roles, and separate API keys per member or environment, included in all plans

Webhooks

Yes. Events for new, changed and removed reviews, replies, removal requests and usage alerts. Immediate or batched delivery.

Not stated publicly. An async option lets you submit searches and fetch results later.

Developer tools

Postman collection, interactive API console, MCP server for AI coding tools, llms.txt. Development environment for testing.

Libraries for Ruby, Python, JavaScript, Go, PHP, Java, Rust, .NET and more; hosted MCP server; playground; llms.txt

White label and SSO

Custom domain, logo, colors, branded connection pages and emails. SSO supported.

Not stated publicly

Pricing

Public pricing: $0.50 to $3.00 per location per month, plus usage for the APIs you use

Monthly plans by successful searches: $25 for 1,000 up to $2,750 for 500,000, with Cloud plans above (per SerpApi)

Free trial

Free 14-day trial

Free plan with 250 searches per month (per SerpApi)

Contract

Annual term, billed monthly based on the previous month's usage

Month to month, cancel anytime. Custom enterprise plans by contact.

SLA and support

99.9% uptime guarantee. Email, Slack and phone support

99.95% SLA on all plans; uptime SLAs of up to 99.97% with premium support (per SerpApi). Email support; priority support on Cloud plans

Competitor information comes from each company's own public pages and is credited to them. "Not stated publicly" means we could not find it on their site. Spotted something out of date? Let us know.

Which one should you choose?

Shout About Us

Choose Shout About Us if you need more than data: posting replies, flagging reviews for removal, sending review requests and AI insight reports through one API.

SerpApi

Choose SerpApi if you only need search engine results and Google review data as structured JSON, with a free plan and simple monthly pricing.

Frequently asked questions

What is the difference between Shout About Us and 
SerpApi
?

When should I choose 
SerpApi
?

When should I choose Shout About Us instead of 
SerpApi
?

How much does Shout About Us cost?

Is there a free trial?

Build review management into your product

Start a free 14-day trial, or book a call to explore the API and get custom pricing.