Reputation management platform for multi-location brands

Shout About Us vs Reputation

Reputation is a reputation management platform for multi-location brands, covering reviews, listings, social, surveys and messaging in one dashboard. It works well for brands and agencies that want to use that dashboard. Shout About Us is built for platforms, marketplaces and AI companies that want to own the UI/UX and build review management into their own product through an API.

Last updated October 16, 2026

The short version

Shout About Us

Shout About Us is an API-first review management platform. Marketplaces, SaaS platforms, and resellers use it to build review data, AI replies, review requests, review removal and verified reviews into their own product. A white-label dashboard is also available.

Reputation

Reputation gives multi-location brands one platform for reviews, listings, social, surveys and customer experience insights, with AI responses and Rep Score benchmarking. It publishes per-location pricing and offers an API for reviews, locations, requests and surveys.

Feature comparison

Shout About Us logo
Reputation
Built for

Marketplaces, SaaS platforms, AI companies and resellers

Multi-location brands in healthcare, automotive, real estate, food and beverage, financial services, care and living, and retail

Product type

API-first review management. A white-label dashboard is also available.

AI-powered reputation management software (SaaS dashboard) with a REST API

Where your users manage reviews

Inside your own product, built on our API, or in a white-label dashboard under your brand

In the Reputation platform. Reviews can also be streamed to your website and location pages.

Beyond reviews (listings, social, messaging)

Not offered. We focus on reviews but have trusted API-first partners for both social and listings.

Yes: listings and local SEO, location pages, social publishing and inbox, messaging on Google and Facebook, surveys and ticketing

Review sites covered

80+ sites, including Google, Facebook, Yelp, Trustpilot and TripAdvisor

Reviews across 130+ websites (per Reputation), including Google, Facebook and industry sites

Review responses

AI-drafted replies in 6 tones, with your own style and instructions. Post replies through the API. Google replies are posted through Google's official Business Profile API.

AI-powered responses and response macros by sentiment and location. The API includes a Respond to Review endpoint.

Review requests

SMS and email review requests + QR codes

Email and SMS/MMS review requests, plus website and kiosk. The API can send email and SMS requests.

Review insights

AI reports on themes, praise, complaints and suggested fixes. Competitive reports compare a location against top competitors.

Experience Insights on topics, sentiment and rating trends; Rep Score benchmarks locations against competitors

Review removal

Flag reviews and request removal on all supported review sites

Not stated publicly

First-party (verified) reviews

Verified Reviews API: first-party reviews checked by a human team

Branded surveys collect first-party feedback; survey star ratings and comments can be syndicated to location pages via API (per Reputation)

API access

Everything is available through the REST API. The API is the core product, not an add-on.

REST API for reviews, responses, review requests, locations, surveys, tickets and users. API key comes from your customer success manager.

Multi-tenant setup

Partner > account > location structure, with your own IDs. Bulk import of up to 100,000 accounts and locations.

Tenants API for agency customers managing multiple tenant accounts; requests are scoped to a tenant by a tenant ID header

Webhooks

Yes. Events for new, changed and removed reviews, replies, removal requests and usage alerts. Immediate or batched delivery.

Not stated publicly

Developer tools

Postman collection, interactive API console, MCP server for AI coding tools, llms.txt. Development environment for testing.

Public API docs with code samples and Postman-based reference, in US and EU versions

White label and SSO

Custom domain, logo, colors, branded connection pages and emails. SSO supported.

SSO supported (the API Authorize endpoint returns an SSO login link). White label not stated publicly; certified resellers can resell the platform.

Pricing

Public pricing: $0.50 to $3.00 per location per month, plus usage for the APIs you use

Per location per month: Rep Core $80, Core + Pulse $115, Core + Surveys $150; Enterprise custom for 125+ locations (per Reputation)

Free trial

Free 14-day trial

Trials may be offered, 30 days by default (per the service agreement). Not advertised on the pricing page.

Contract

Annual term, billed monthly based on the previous month's usage

Term set in each order form; auto-renews for the same length unless either side gives notice 30 days before term end

SLA and support

99.9% uptime guarantee. Email, Slack and phone support

99.9% monthly platform uptime, excluding scheduled downtime (per Reputation US standard business terms, updated January 2021). Support portal, email and phone (US and UK lines), weekday business hours

Competitor information comes from each company's own public pages and is credited to them. "Not stated publicly" means we could not find it on their site. Spotted something out of date? Let us know.

Which one should you choose?

Shout About Us

Choose Shout About Us if you are a platform, marketplace or AI company that wants to own the UI/UX and integrate review data, AI replies, review requests and removal through an API.

Reputation

Choose Reputation if you are a multi-location brand or agency that wants one dashboard for reviews, listings, social, surveys and messaging, with managed services available.

Frequently asked questions

What is the difference between Shout About Us and 
Reputation
?

When should I choose 
Reputation
?

When should I choose Shout About Us instead of 
Reputation
?

How much does Shout About Us cost?

Is there a free trial?

Build review management into your product

Start a free 14-day trial, or book a call to explore the API and get custom pricing.