Shout About Us is an API-first review management platform. Marketplaces, SaaS platforms, and resellers use it to build review data, AI replies, review requests, review removal and verified reviews into their own product. A white-label dashboard is also available.
Feefo invites reviews only from customers with a confirmed purchase, through email, SMS and WhatsApp requests. It adds AI replies, sentiment analytics, social sharing and 600+ integrations (per Feefo).
Marketplaces, SaaS platforms, AI companies and resellers
Brands of all sizes in retail, automotive, finance and insurance, travel, B2B and more. 6,500+ brands (per Feefo)
API-first review management. A white-label dashboard is also available.
Invite-only, first-party review platform with review collection, display and analytics
Inside your own product, built on our API, or in a white-label dashboard under your brand
In the Feefo Hub, with reviews shown in on-site widgets and pushed to Google
Not offered. We focus on reviews but have trusted API-first partners for both social and listings.
Social sharing to Facebook and Instagram, on-site widgets, review syndication, AI search visibility and up to 600+ integrations depending on plan (per Feefo)
80+ sites, including Google, Facebook, Yelp, Trustpilot and TripAdvisor
Feefo's own reviews: service, product and NPS feedback. 80+ million reviews collected (per Feefo)
AI-drafted replies in 6 tones, with your own style and instructions. Post replies through the API. Google replies are posted through Google's official Business Profile API.
AI Replies on all plans. Replies posted in the Feefo Hub appear publicly within 24 hours
SMS and email review requests + QR codes
Email, SMS and WhatsApp requests to customers with a confirmed purchase. Essentials includes 200 email, 50 SMS, 50 WhatsApp requests (per Feefo)
AI reports on themes, praise, complaints and suggested fixes. Competitive reports compare a location against top competitors.
AI summaries, sentiment analysis, product performance insights and benchmarking with AI recommendations (per Feefo); AI Insights Suite is an add-on
Flag reviews and request removal on all supported review sites
Flag reviews that break Feefo's terms for its moderation team to investigate; AI Moderation can publish, flag or reject reviews
Verified Reviews API: first-party reviews checked by a human team
Core product. Only customers with a confirmed purchase are invited to review; Feefo says 100% of reviews are from verified customers
Everything is available through the REST API. The API is the core product, not an add-on.
Reviews, Product Ratings, Imported Reviews and Enter Sale Remotely APIs, with OAuth 2.0 bearer tokens. Feefo's pricing FAQ says all packages include API access
Partner > account > location structure, with your own IDs. Bulk import of up to 100,000 accounts and locations.
Multi-Domain Management on the Plus plan, to view and manage feedback from all domains in a group (per Feefo pricing)
Yes. Events for new, changed and removed reviews, replies, removal requests and usage alerts. Immediate or batched delivery.
Yes. Fire when feedback is created, published or updated, including merchant replies. Pricing table lists webhooks on Plus; check plan availability with Feefo
Postman collection, interactive API console, MCP server for AI coding tools, llms.txt. Development environment for testing.
Developer knowledge base on ReadMe with runnable API calls, plus SFTP and sales upload options. SDKs, sandbox and MCP not stated publicly
Custom domain, logo, colors, branded connection pages and emails. SSO supported.
Fully custom-branded widgets and SSO on Plus; SSO is a paid add-on on other plans. White label not stated publicly
Public pricing: $0.50 to $3.00 per location per month, plus usage for the APIs you use
Essentials from £149/month + VAT, Enhanced from £299/month, Plus custom; priced by request volume and features (per Feefo)
Free 14-day trial
Not stated publicly
Annual term, billed monthly based on the previous month's usage
Initial term set in the Order Form, then renews for 12 months unless 90 days' notice is given (per Feefo terms)
99.9% uptime guarantee. Email, Slack and phone support
Not stated publicly. Telephone, email and live chat support, plus 24/7 AI chat; Customer Success Manager on Enhanced, Customer Success Director on Plus
Competitor information comes from each company's own public pages and is credited to them. "Not stated publicly" means we could not find it on their site. Spotted something out of date? Let us know.
Choose Shout About Us if you want verified first-party reviews inside your own product, under your brand and with your own data, plus reviews from Google, Facebook and 80+ sites through the same API.
Choose Feefo if you want purchase-verified reviews for your own brand, shown with Feefo's widgets and moderation, and an assigned customer success team on higher plans.
The review management API
for marketplaces & platforms