SEO and business data APIs, including Google reviews

Shout About Us vs DataForSEO

DataForSEO is a pay-as-you-go data API for SEO tools; its Business Data API returns Google, Trustpilot and Tripadvisor reviews, which makes it a good fit for collecting raw review data. Shout About Us is full review management infrastructure: on top of review data from 80+ sites, the API posts replies, flags reviews for removal, sends review requests and generates AI insight reports.

Last updated October 16, 2026

The short version

Shout About Us

Shout About Us is an API-first review management platform. Marketplaces, SaaS platforms, and resellers use it to build review data, AI replies, review requests, review removal and verified reviews into their own product. A white-label dashboard is also available.

DataForSEO

DataForSEO sells SEO, SERP and business data through APIs on a pay-as-you-go balance, including Google reviews with owner responses, Trustpilot and Tripadvisor reviews. It has a free sandbox, official client libraries, an MCP server and 24/7 live chat.

Feature comparison

Shout About Us logo
DataForSEO
Built for

Marketplaces, SaaS platforms, AI companies and resellers

SEO software builders, agencies and enterprises

Product type

API-first review management. A white-label dashboard is also available.

Data API for SEO and marketing data. Reviews come through its Business Data API.

Where your users manage reviews

Inside your own product, built on our API, or in a white-label dashboard under your brand

In your own product, built on the data DataForSEO returns

Beyond reviews (listings, social, messaging)

Not offered. We focus on reviews but have trusted API-first partners for both social and listings.

Wide SEO data: SERP, keywords, backlinks, on-page, domain analytics, Google Business Profile info and business listings

Review sites covered

80+ sites, including Google, Facebook, Yelp, Trustpilot and TripAdvisor

Google, Trustpilot and Tripadvisor reviews, plus Google and Apple app reviews (per DataForSEO)

Review responses

AI-drafted replies in 6 tones, with your own style and instructions. Post replies through the API. Google replies are posted through Google's official Business Profile API.

Returns owner responses with each Google review. Drafting or posting replies is not offered.

Review requests

SMS and email review requests + QR codes

Not offered. DataForSEO is a data API.

Review insights

AI reports on themes, praise, complaints and suggested fixes. Competitive reports compare a location against top competitors.

Returns review highlights and rating data per review. No AI reports stated.

Review removal

Flag reviews and request removal on all supported review sites

Not offered. DataForSEO is a data API.

First-party (verified) reviews

Verified Reviews API: first-party reviews checked by a human team

Not offered. DataForSEO returns third-party review data.

API access

Everything is available through the REST API. The API is the core product, not an add-on.

Yes. REST API with task-based queues; up to 4,490 Google reviews per task, sorted by newest, rating or relevance

Multi-tenant setup

Partner > account > location structure, with your own IDs. Bulk import of up to 100,000 accounts and locations.

Not stated publicly

Webhooks

Yes. Events for new, changed and removed reviews, replies, removal requests and usage alerts. Immediate or batched delivery.

Yes. Postback URL sends results when a task finishes; pingback URL sends a notification

Developer tools

Postman collection, interactive API console, MCP server for AI coding tools, llms.txt. Development environment for testing.

Official PHP, C#, Java, Python and TypeScript clients; free sandbox; Postman examples; hosted and local MCP server with code on GitHub

White label and SSO

Custom domain, logo, colors, branded connection pages and emails. SSO supported.

Not stated publicly

Pricing

Public pricing: $0.50 to $3.00 per location per month, plus usage for the APIs you use

Pay as you go: Google reviews $0.00075 per 10 reviews (standard queue), $0.0015 priority (per DataForSEO)

Free trial

Free 14-day trial

$1 trial credit on signup and a free sandbox (per DataForSEO)

Contract

Annual term, billed monthly based on the previous month's usage

No contract or subscription. Prepaid balance, minimum top-up $50, funds do not expire.

SLA and support

99.9% uptime guarantee. Email, Slack and phone support

99.95% uptime guarantee (per DataForSEO). 24/7 live chat for paid and trial customers, plus email, Slack or Skype help with integrations

Competitor information comes from each company's own public pages and is credited to them. "Not stated publicly" means we could not find it on their site. Spotted something out of date? Let us know.

Which one should you choose?

Shout About Us

Choose Shout About Us if you need more than data: posting replies, flagging reviews for removal, sending review requests and AI insight reports through one API.

DataForSEO

Choose DataForSEO if you only need low-cost review data with no subscription, alongside a wide set of SEO, SERP and keyword data APIs.

Frequently asked questions

What is the difference between Shout About Us and 
DataForSEO
?

When should I choose 
DataForSEO
?

When should I choose Shout About Us instead of 
DataForSEO
?

How much does Shout About Us cost?

Is there a free trial?

Build review management into your product

Start a free 14-day trial, or book a call to explore the API and get custom pricing.