Shout About Us is an API-first review management platform. Marketplaces, SaaS platforms, and resellers use it to build review data, AI replies, review requests, review removal and verified reviews into their own product. A white-label dashboard is also available.
BrightLocal is a local SEO platform used by local businesses, agencies and consultants, with tools for rank tracking, listings, citations and reputation. It also offers APIs so SaaS platforms can add local SEO data to their own products.
Marketplaces, SaaS platforms, AI companies and resellers
Local businesses, agencies and consultants, plus SaaS platforms using its APIs
API-first review management. A white-label dashboard is also available.
Local SEO platform with a reputation manager, plus APIs for rankings, listings, citations and reviews
Inside your own product, built on our API, or in a white-label dashboard under your brand
In the BrightLocal platform, in white-labeled reports and dashboards for clients, or in your own product via API
Not offered. We focus on reviews but have trusted API-first partners for both social and listings.
Yes. Listings management, citation building, local rank tracking with geo-grids, AI search visibility tracking and managed local SEO services
80+ sites, including Google, Facebook, Yelp, Trustpilot and TripAdvisor
80+ review sites (per BrightLocal)
AI-drafted replies in 6 tones, with your own style and instructions. Post replies through the API. Google replies are posted through Google's official Business Profile API.
AI-assisted reply drafting. Reply to Google and Facebook reviews inside the platform; other sites link to the review
SMS and email review requests + QR codes
Branded review requests by email, SMS and QR code, with automation
AI reports on themes, praise, complaints and suggested fixes. Competitive reports compare a location against top competitors.
Reports to spot review trends and real-time alerts for negative feedback. Separate AI Insights API for local SEO recommendations
Flag reviews and request removal on all supported review sites
Flag reviews that break site rules, such as spam or fake content. BrightLocal says it can't remove reviews just for being negative
Verified Reviews API: first-party reviews checked by a human team
Not stated publicly. Review widgets display customer reviews on your website
Everything is available through the REST API. The API is the core product, not an add-on.
REST APIs for rank tracking, AI insights, locations, listings, citations and Reputation Manager. API Solutions is custom priced
Partner > account > location structure, with your own IDs. Bulk import of up to 100,000 accounts and locations.
Locations API with bulk upload, update and delete for managing many locations
Yes. Events for new, changed and removed reviews, replies, removal requests and usage alerts. Immediate or batched delivery.
Not stated publicly
Postman collection, interactive API console, MCP server for AI coding tools, llms.txt. Development environment for testing.
API documentation and API key auth. No traditional sandbox (per BrightLocal). MCP server access with Grow plan and BrightLocal Labs
Custom domain, logo, colors, branded connection pages and emails. SSO supported.
White-label reports, dashboards and report emails with your logo and brand colors. SSO not stated publicly
Public pricing: $0.50 to $3.00 per location per month, plus usage for the APIs you use
Subscription by plan and number of locations: 1 location from $31 to $49 per month billed annually (per BrightLocal). API custom priced
Free 14-day trial
Free 14-day trial, no credit card required
Annual term, billed monthly based on the previous month's usage
Monthly or annual billing (annual saves 25%). Cancel anytime; no refunds for unused time
99.9% uptime guarantee. Email, Slack and phone support
99.9% uptime for APIs (per BrightLocal); formal SLA terms not stated publicly. Live chat Mon to Fri, help center and chatbot. Dedicated account manager for API customers
Competitor information comes from each company's own public pages and is credited to them. "Not stated publicly" means we could not find it on their site. Spotted something out of date? Let us know.
Choose Shout About Us if you are a platform, marketplace or AI company that wants to own the UI/UX and integrate review data, AI replies, review requests and removal through an API.
Choose BrightLocal if you are a business or agency that wants local rank tracking, listings, citations and reviews in one dashboard, with white-labeled client reports.
The review management API
for marketplaces & platforms