Ratings, reviews and UGC platform for brands and retailers

Shout About Us vs Bazaarvoice

Bazaarvoice helps consumer brands and retailers collect product ratings and reviews, verify them on its platform and syndicate them across its retail network. Shout About Us gives you verified first-party review infrastructure through an API, so you own the data, the experience and the brand.

Last updated October 16, 2026

The short version

Shout About Us

Shout About Us is an API-first review management platform. Marketplaces, SaaS platforms, and resellers use it to build review data, AI replies, review requests, review removal and verified reviews into their own product. A white-label dashboard is also available.

Bazaarvoice

Bazaarvoice helps brands and retailers collect product ratings, reviews, photos and Q&A, then syndicate that content to 2,300+ retailers (per Bazaarvoice). It also offers product sampling, creator marketing and social commerce.

Feature comparison

Shout About Us logo
Bazaarvoice
Built for

Marketplaces, SaaS platforms, AI companies and resellers

Consumer brands and retailers. 13,000+ brands and retailers use it (per Bazaarvoice).

Product type

API-first review management. A white-label dashboard is also available.

UGC platform for product ratings and reviews, retail syndication, sampling and social commerce

Where your users manage reviews

Inside your own product, built on our API, or in a white-label dashboard under your brand

In the Bazaarvoice portal. Reviews display on the brand's own site and are syndicated to retailers.

Beyond reviews (listings, social, messaging)

Not offered. We focus on reviews but have trusted API-first partners for both social and listings.

Product sampling, creator marketing, Q&A, shoppable social galleries, AI visibility for reviews and retail syndication

Review sites covered

80+ sites, including Google, Facebook, Yelp, Trustpilot and TripAdvisor

Collects its own product reviews and syndicates them to 2,300+ global retailers (per Bazaarvoice). Third-party site monitoring not stated publicly.

Review responses

AI-drafted replies in 6 tones, with your own style and instructions. Post replies through the API. Google replies are posted through Google's official Business Profile API.

Brands respond to reviews and questions on their site and at retailers through Connections, or through the Response API. AI-drafted replies not stated publicly.

Review requests

SMS and email review requests + QR codes

Automated review request emails and SMS, with multi-product review forms

Review insights

AI reports on themes, praise, complaints and suggested fixes. Competitive reports compare a location against top competitors.

Insights and reports on sales impact, sentiment and product opportunities, plus AI review highlights that split reviews into pros and cons

Review removal

Flag reviews and request removal on all supported review sites

Bazaarvoice moderates all submitted content and may reject suspected fraud. Clients cannot reject reviews based on star rating.

First-party (verified) reviews

Verified Reviews API: first-party reviews checked by a human team

Yes, the core product. Reviews from post-purchase requests can carry a Verified Purchaser badge.

API access

Everything is available through the REST API. The API is the core product, not an add-on.

Ratings and Reviews APIs (Conversations API to display and submit content) on the Enterprise package

Multi-tenant setup

Partner > account > location structure, with your own IDs. Bulk import of up to 100,000 accounts and locations.

Each production site, such as a .com and a .ca domain, runs as a separate Bazaarvoice instance (per Bazaarvoice API terms)

Webhooks

Yes. Events for new, changed and removed reviews, replies, removal requests and usage alerts. Immediate or batched delivery.

Webhooks for review request events, for Enterprise clients

Developer tools

Postman collection, interactive API console, MCP server for AI coding tools, llms.txt. Development environment for testing.

Developer portal with API docs, a staging environment for testing, and iOS and Android mobile SDKs

White label and SSO

Custom domain, logo, colors, branded connection pages and emails. SSO supported.

White-label branding on the Social Commerce Enterprise package. SSO not stated publicly.

Pricing

Public pricing: $0.50 to $3.00 per location per month, plus usage for the APIs you use

Custom packages (Essentials, Advanced, Enterprise), each paired with a recommended implementation service. No public price list

Free trial

Free 14-day trial

Not stated publicly

Contract

Annual term, billed monthly based on the previous month's usage

Term set in each Service Order; renews for 12 months unless 60 days' written notice is given (per Bazaarvoice Main Services Agreement)

SLA and support

99.9% uptime guarantee. Email, Slack and phone support

99.9% platform uptime commitment (per Bazaarvoice Main Services Agreement). Phone for critical issues, live chat, support community portal and knowledge base. Critical tickets answered in 1 hour; Enterprise support covers 24/5.

Competitor information comes from each company's own public pages and is credited to them. "Not stated publicly" means we could not find it on their site. Spotted something out of date? Let us know.

Which one should you choose?

Shout About Us

Choose Shout About Us if you want verified first-party reviews inside your own product, under your brand and with your own data, plus reviews from Google, Facebook and 80+ sites through the same API.

Bazaarvoice

Choose Bazaarvoice if you are a consumer brand or retailer that wants product reviews syndicated to a large retail network, plus sampling and creator programs.

Frequently asked questions

What is the difference between Shout About Us and 
Bazaarvoice
?

When should I choose 
Bazaarvoice
?

When should I choose Shout About Us instead of 
Bazaarvoice
?

How much does Shout About Us cost?

Is there a free trial?

Build review management into your product

Start a free 14-day trial, or book a call to explore the API and get custom pricing.